IE Higher Education Institution, Master Class in Copenhagen 14th of November 2017

Register: http://info.ie.edu/Request/en/event/73b01848-be88-e711-810d-3863bb358e28

Hello from IE, IE, one of the leading higher education institutions in the world, would like to invite you to get a glimpse of our teaching style for yourself, right on your doorstep. Come and hear some great, relevant content from IE Professor, Brian Hallet. Join us and share your ideas, plus hear opinions from fellow applicants, students and IE alumni in Copenhagen on November 14th.

	Workshop: Branded content for high-impact online storytelling Date: Tuesday, November 14th, 2017 Time: 19:00 - 21:30 Venue: Axel Guldsmeden, Helgolandsgade 11   Register   Event Agenda  18:30-18:50   Registration and welcome  18:50-19:00   IE presentation  19:00-20:30   Workshop  20:30-21:30   Networking cocktail
	Other Upcoming Events:
	Meet & Greet with IE Representative November 14th, 16:00 - 18:00 Register

	ABOUT THE EVENT The world's attention is becoming more focused on online content. The most dynamic and clever advertising solutions are being created online, with budgets that range from meager amounts to millions. When done effectively, these campaigns can reach millions of users without paying a cent for advertising space.  This workshop will be divided into identifying and interpreting brand personality, understanding the genre of "Branded Content", and creating "Branded Content" that effectively tells brand stories. This session will be followed by a networking cocktail with the professor, fellow attendees and IE alumni, where you can continue the discussion or learn about their personal IE experiences. Furthermore, if you are interested in discussing any of our programs, Ms. Andra Cioara, IE Coordinator for Europe and Central Asia, will be pleased to meet you that same day during a Meet and Greet informative interview.

ABOUT THE SPEAKER

	Brian Hallet | Professor of Commercial Advertising Photography and Video Brian is a professional photographer with more than 20 years of experience, specializing in celebrity portraiture and fashion photography. He owns his own production studio where his main goal is to make images that define brands. He has worked for brands like Cartier, Mastercard, Max Factor, Pantene and Wella, and has captured moments with Spain's most renowned celebrities: athletes, artists, writers, models, actors and musicians. He is Professor of Commercial Advertising Photography and Video in various programs at IE.

We look forward to seeing you there! Beatriz Bagaces Beatriz.Bagaces@ie.edu